Calyx And Corolla Case Pdf
Calyx And Corolla Case Pdf Rating: 6,7/10 1764reviewsCalyx & Corolla: Wrap-Up. ❖ Start the development of your marketing strategy with a customer segmentation, i.e. An analysis of what your potential customers need, and how they differ from each other. ❖ This allows you to focus your (limited) resources on the segment(s) you can serve particularly well.
❖ Target a segment. A Case Analysis of Calyx and Corolla This analysis focuses on the case study of Calyx & Corolla, a mail order flower company. Calyx & Corolla is a relatively new.The Purpose and content of a marketing plan A Case Analysis of Calyx and Corolla This analysis focuses on the case study of Calyx & Corolla, a mail order flower company. Calyx & Corolla is a relatively new company that utilizes a different distribution channel than conventional companies for fresh flowers.Calyx & Corolla mails flowers direct from the growers to the customers via Federal Express and eliminates the middleman (Appendix A). This permits Calyx & Corolla to provide fresher, longer-lasting flowers to consumers.
The management of Calyx & Corolla is contemplating a change in their long-term business strategy as they examine their ability to compete with more traditional outlets such as retail flower shops and wire services like FTD. Ruth Owades, the founder of Calyx & Corolla, has hired Marketing Consultants (MarCo) to assess the strengths and weaknesses of her business and make recommendations on how her company can fully develop their mail order concept. The role of research The company's success is primarily due to a few key employees.
Ruth Owades plays a major part in the selection and pricing of flowers and other merchandise that appears in the catalog.Fran Wilson, the vice president of operations, is responsible for customer orders and service, day-to-day communications with growers, systems development, and finance. Ann Hayes Lee is responsible for merchandise development and catalog creation and production.
She is also responsible for non-direct mail initiatives that are aimed at accelerating the growth of the business. Calyx & Corolla espouses the values and creativity of these individuals and their employees.
Taking into consideration the skills, values, and aspirations of the entrepreneurs and the investors, and the external elements which confront them, MarCo is prepared to present a plan to fully develop the Calyx & Corolla model.The role of relationships Calyx & Corolla have an excellent relationship with the growers. Calyx & Corolla uses 30 quality growers to supply their flowers. The top eight of these growers supply close to 80% of their orders, however no one grower supplies more than 25% of its products to Calyx & Corolla (Wylie and Salmon, 1999). Calyx & Corolla has exclusivity agreements with all growers they do business with.The management of Calyx & Corolla works very closely with the growers on a continual basis to ensure that quality arrangements and packaging are achieved. Growers are paid wholesale prices and an extra surcharge to provide the extra services of arranging and packaging the flowers. To accomplish these extra services or retail responsibilities, the growers employ additional people. Calyx & Corolla senior managers stay in close contact with representatives from each grower they do business with to collaborate on availability of flowers, arrangements, schedules, accessories and packaging supplies.
Calyx & Corolla's relationship with their shipper, Federal Express, is just as strong and critical as their relationship with the suppliers. They have a special contract with Federal. Express that includes special handling of the packaged flowers.During peak periods, Federal Express provides trailers to the growers to expedite the shipping process. During adverse conditions, such as extreme weather, Federal Express provides extra delivery services by not leaving packages in situations where the flowers could be damaged or ruined.To help track shipments and provide better customer service, Federal Express provides computer terminals to both Calyx & Corolla and the suppliers. Because the majority of their business is realized during peak periods, around holidays, Calyx & Corolla is working to help alleviate the peaks. Post navigation.
Diagram showing the parts of a mature flower. In this example the perianth is separated into a calyx (sepals) and corolla (petals)Petals are modified that surround the reproductive parts of. They are often or unusually shaped to attract. Together, all of the petals of a flower are called a corolla. Petals are usually accompanied by another set of special leaves called, that collectively form the calyx and lie just beneath the corolla.
The calyx and the corolla together make up the. When the petals and sepals of a flower are difficult to distinguish, they are collectively called. Examples of plants in which the term tepal is appropriate include such as. Conversely, genera such as and have well-distinguished sepals and petals.
When the undifferentiated tepals resemble petals, they are referred to as 'petaloid', as in, orders of monocots with brightly coloured tepals. Since they include, an alternative name is lilioid monocots.Although petals are usually the most conspicuous parts of animal-pollinated flowers, wind-pollinated species, such as the, either have very small petals or lack them entirely. Tubular-campanulate corolla, bearing long points and emergent from tubular calyx (, Golden Angel's Trumpet, family ).The role of the corolla in plant has been studied extensively since postulated a theory of the origin of elongated corollae and corolla tubes.A corolla of separate tepals, without fusion of individual segments, is. If the petals are free from one another in the corolla, the plant is polypetalous or choripetalous; while if the petals are at least partially fused together, it is gamopetalous or sympetalous. In the case of fused tepals, the term is syntepalous. The corolla in some plants forms a tube.Variations.
The Wild Daffodil, showing ( from bend to tip of flower ),Petals can differ dramatically in different species. The may hold clues to a plant's classification. For example, flowers on (the largest group of ) most frequently have four or five petals while flowers on have three or six petals, although there are many exceptions to this rule.The petal whorl or corolla may be either radially or bilaterally symmetrical (see and ). If all of the petals are essentially identical in size and shape, the flower is said to be regular or actinomorphic (meaning 'ray-formed'). Many flowers are symmetrical in only one plane (i.e., symmetry is bilateral) and are termed irregular or zygomorphic (meaning 'yoke-' or 'pair-formed').
In irregular flowers, other floral parts may be modified from the regular form, but the petals show the greatest deviation from radial symmetry. Examples of flowers may be seen in and members of the.In many plants of the such as the sunflower, the circumference of the is composed of ray florets. Each ray floret is anatomically an individual flower with a single large petal. Florets in the centre of the disc typically have no or very reduced petals. In some plants such as the lower part of the petals or tepals are fused to form a floral cup ( ) above the ovary, and from which the petals proper extend.Petal often consists of two parts: the upper, broad part, similar to leaf blade, also called the blade and the lower part, narrow, similar to leaf, called the claw, separated from each other at the limb. Claws are developed in petals of some flowers of the family, such as.The inception and further development of petals shows a great variety of patterns.
Petals of different species of plants vary greatly in colour or colour pattern, both in visible light and in ultraviolet. Such patterns often function as guides to pollinators, and are variously known as, pollen guides, and floral guides.Genetics The genetics behind the formation of petals, in accordance with the, are that sepals, petals, and are modified versions of each other. It appears that the mechanisms to form petals evolved very few times (perhaps only once), rather than evolving repeatedly from stamens. Significance of pollination Pollination is an important step in the sexual reproduction of higher plants. Pollen is produced by the male flower or by the male organs of flowers.Pollen does not move on its own and thus requires wind or animal pollinators to disperse the pollen to the of the same or nearby flowers. However, pollinators are rather selective in determining the flowers they choose to pollinate.
This develops competition between flowers and as a result flowers must provide incentives to appeal to pollinators (unless the flower self-pollinates or is involved in wind pollination). Petals play a major role in competing to attract pollinators. Henceforth pollination dispersal could occur and the survival of many species of flowers could prolong.Functions and purposes Petals have various functions and purposes depending on the type of plant. In general, petals operate to protect some parts of the flower and attract/repel specific pollinators.Function This is where the positioning of the flower petals are located on the flower is the corolla e.g. The buttercup having shiny yellow flower petals which contain guidelines amongst the petals in aiding the pollinator towards the nectar.
Pollinators have the ability to determine specific flowers they wish to pollinate. Using incentives flowers draw pollinators and set up a mutual relation between each other in which case the pollinators will remember to always guard and pollinate these flowers (unless incentives are not consistently met and competition prevails). Scent The petals could produce different scents to allure desirable pollinators or repel undesirable pollinators. Some flowers will also mimic the scents produced by materials such as decaying meat, to attract pollinators to them. Colour Various colour traits are used by different petals that could attract pollinators that have poor smelling abilities, or that only come out at certain parts of the day.
Some flowers are able to change the colour of their petals as a signal to mutual pollinators to approach or keep away. Shape and size Furthermore, the shape and size of the flower/petals is important in selecting the type of pollinators they need. For example, large petals and flowers will attract pollinators at a large distance or that are large themselves.Collectively the scent, colour and shape of petals all play a role in attracting/repelling specific pollinators and providing suitable conditions for pollinating. Some pollinators include insects, birds, bats and the wind.In some petals, a distinction can be made between a lower narrowed, stalk-like basal part referred to as the claw, and a wider distal part referred to as the blade (or limb).
Often the claw and blade are at an angle with one another.Types of pollination Wind pollination. Main article:Wind-pollinated flowers often have small, dull petals and produce little or no scent. Some of these flowers will often have no petals at all. Flowers that depend on wind pollination will produce large amounts of pollen because most of the pollen scattered by the wind tends to not reach other flowers. Attracting insects Flowers have various regulatory mechanisms in order to attract insects. One such helpful mechanism is the use of colour guiding marks.
Insects such as the bee or butterfly can see the ultraviolet marks which are contained on these flowers, acting as an attractive mechanism which is not visible towards the human eye. Many flowers contain a variety of shapes acting to aid with the landing of the visiting insect and also influence the insect to brush against anthers and stigmas (parts of the flower). One such example of a flower is the pohutukawa ( Metrosideros excelsa) which acts to regulate colour within a different way.
The pohutukawa contains small petals also having bright large red clusters of stamens.Another attractive mechanism for flowers is the use of scents which are highly attractive to humans. One such example is the rose. On the other hand, some flowers produce the smell of rotting meat and are attractive to insects such as flies. Darkness is another factor which flowers have adapted to as nighttime conditions limit vision and color-perception.
Fragrancy can be especially useful for flowers which are pollinated at night by moths and other flying insects. Attracting birds Flowers are also pollinated by birds and must be large and colorful to be visible against natural scenery. In New Zealand, such bird–pollinated native plants include: kowhai ( Sophora species), flax ( Phormium tenax) and kaka beak ( Clianthus puniceus). Flowers adapt the mechanism on their petals to change colour in acting as a communicative mechanism for the bird to visit.
An example is the tree fuchsia ( Fuchsia excorticata) which are green when needing to be pollinated and turn red for the birds to stop coming and pollinating the flower. Bat-pollinated flowers Flowers can be pollinated by short tailed bats. An example of this is the dactylanthus ( Dactylanthus taylorii).
This plant has its home under the ground acting the role of a parasite on the roots of forest trees. The dactylanthus has only its flowers pointing to the surface and the flowers lack colour but have the advantage of containing lots of nectar and a very strong scent. These act as a very useful mechanism in attracting the bat.
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Calyx And Corolla Case Pdf Template
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Calyx And Corolla Flowers Catalog
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Calyx And Corolla Case
Foster, Tony. Retrieved 27 November 2014.Wikimedia Commons has media related to.